LinkedIn is one of the best (if not THE best) social media platform for Business-to-Business marketing due to the great targeting possibilities. However, it is pretty pricey when comparing it to other channels. In this blogpost we explain how you can use LinkedIn to reach business professionals and retarget them on another (cheaper) platform. Oh, and if you have big budgets, you can also retarget them on LinkedIn!
As most of you have probably heard, Facebook's News Feed algorithm has changed significantly. On January 11th, Facebook's CEO Mark Zuckerberg announced that it is Facebook's mission to bring people closer together. The new approach is designed to get away from passive consumption and to focus more on personal posts that generate discussion.
At the end of the year, we look back on all the things that happened (and are flabbergasted to realize another 12 months flew by). For me (Annemieke) the highlight of 2017 was to start MikiMedia. Every day I walk to the office with a big smile on my face, knowing that I do what I love and that I help others at the same time!
Social Media gave power to the people. They now can say whatever they want online that could potentially reach a lot of other people. United Airlines experienced this when they broke a guitar and didn’t compensate the musician for this (if you don’t know this story, make sure you check it out).