If you are a veterinarian, you should be on social media

Today is World Animal Day and we all know that pets are becoming a more important part of peoples’ lives. Their presence on social media is a good indicator of that. Cat and dog pictures & videos are filling up our social media feeds (some pets even have their own social media profile) and there are pet celebrities who earn an income on social media that's more than the average salary. Who doesn’t know the Grumpy Cat (>8.7M fans on Facebook) or Boo the dog (>17M fans on Facebook)?

Research among pet owners who use social media by Mars Petcare, shows that 65% post about their pets on some social media channel at least two times a week. One in 6 pet owners have created a social media profile specifically for their pet and half of them say their pet gets more social attention than they do!

Besides posting photos of their Fido and Felix, a lot of pet owners search online for pet health advice. Millennials (people born between 1980-1995) are the largest segment of pet owners today, and they behave differently from older pet owners (source: dvm360.com). Millennials are investing more time in their pets, evaluate their needs more thoroughly, and spend more money. They are more focused on prevention rather than treatment and see the veterinarian as integral part of their journey of being a pet owner. Another difference is that they are more likely to reach out to their vet clinic using alternative communication methods, like social media.

And here lies an opportunity for veterinary clinics. If you can provide these pet owners with animal health information via your own channels and enable customer service offerings like social media messaging, you will add value to their experience. Keep in mind that millennials want to be considered unique. Recognize that they, and their pets, are different from everybody else. If you do this right, you could kill two birds with one stone, because millennials also have a strong influence on their parents’ decisions (who also might have a pet).

Social media offer excellent ways to emphasize individual relevance. It enables you to communicate with millennials in their preferred format, and it gives you the opportunity to show your own (or the clinic’s) personality.

So, what could you do today? As the Mars Petcare research shows: 55% of pet owners who post pictures of their furry friends on social media, care more for likes from their pets posts than other posts. Start following your customers, and ‘like’ their pets online as much as you like them when they visit your clinic!

Happy World Animal Day!

If you are interested in learning more about social media for your clinic, don’t hesitate to reach out to us. We have 13 years of experience in the animal health industry AND in social media. MikiMedia can help you build a strategy for your clinic’s social media accounts, can train your staff to make sure that your social customer experience stands out of the crowd, and can help you create compelling content that will reach your existing customers and attract new ones.