As most of you have probably heard, Facebook's News Feed algorithm has changed significantly. On January 11th, Facebook's CEO Mark Zuckerberg announced that it is Facebook's mission to bring people closer together. The new approach is designed to get away from passive consumption and to focus more on personal posts that generate discussion.
Social Media gave power to the people. They now can say whatever they want online that could potentially reach a lot of other people. United Airlines experienced this when they broke a guitar and didn’t compensate the musician for this (if you don’t know this story, make sure you check it out).