social media marketing

Facebook's Focus on Friends & Family

Facebook's Focus on Friends & Family

As most of you have probably heard, Facebook's News Feed algorithm has changed significantly. On January 11th, Facebook's CEO Mark Zuckerberg announced that it is Facebook's mission to bring people closer together. The new approach is designed to get away from passive consumption and to focus more on personal posts that generate discussion.

If you are a veterinarian, you should be on social media

If you are a veterinarian, you should be on social media

Millennials are now the biggest group of pet owners and they spend a lot of time on social media. Whether you are a big or a smaller clinic, being active on social media gives you opportunities to create a unique customer experience, and with that the chance to stand out of the crowd.